As an editor, content producer, and marketing strategist with nine years of experience at numerous lifestyle and design-focused brands, I’ve honed my skills in writing, editing, content production, marketing strategy, partnerships, media strategy, and storytelling.
My story begins in the publishing industry in New York City, where I focused on editorial content, photo shoot production, and market work at respected publications including Martha Stewart Living, the Hearst Design Group (ELLE Decor, House Beautiful, and Veranda), Country Living, and NY Cottages & Gardens.
Transitioning into digital media, I became the Senior Digital Content Manager for Dwell, where I helped build a brand new digital content platform for an admired design publication. I worked cross-functionally with various departments, while leading the charge on everything digital content-related—from strategy and content marketing to curating and producing the site's daily content.
Recently, I acted as the Head of Content Strategy for the prefab architecture firm Turkel Design—creating, developing, and executing a variety of marketing initiatives and campaigns, including social media, email marketing, partnership development, website content creation, print and digital media buying, public relations, and promotional events.
For a while, I spent every waking minute developing and growing Pahina’s Aloha, my e-commerce boutique featuring a curated selection of vintage and handmade goods inspired by Hawaii. Along with sourcing rare and special products and crafting engaging stories around them, I’m also manufacturing my own in-house products and selling at curated art fairs and markets.
Today, I’m the Brand Content Manager for AHAlife, Kaufmann Mercantile, and Design Milk — owning the strategy and execution of all content for the two former brands. I work closely with marketing and merchandising to craft a well-rounded, engaging content experience for two growing e-commerce brands. This includes email marketing, social media, merchandising content, web design, blog content creation, and growth strategy.
*Contact me: paigeaalexus@gmail.com